CAITLIN MCALLISTER

CREATIVE COPYWRITER

SOCIAL MEDIA MANAGER 

FOUNDER OF DESK LIFE PROJECT

My Services

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Creative Copywriting

From press releases and award entries, to window decals and product packaging, I can help to write strategic words in your brand tone of voice for any creative project you are working on.

Social Media Management

Whether you’d like help with a specific campaign or someone to take your social media accounts off your hands, I can ensure your pages look great and attract customers.
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Blog Writing

When it becomes difficult to manage and post regularly on your blog, I can provide topical, tailored content that your readers will love. I received the Editor’s Pick of the Year in 2016 for my Time Out London blog.
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Ghostwriting

Sometimes clients hire me to write things in their voice (anonymously, of course). Whether it’s your personal blog, your book, or a speech you’ll be making, I can help you sound your very best.

Proofreading

I am meticulous about spelling and grammar, and believe it or not spotting mistakes is one of my favourite things to do! Give me your work to check and I’ll weed out those errors.

Content Strategy

When you have a creative project that requires content, I can help to plan this across various channels and provide analysis to show what’s working and what’s not. Together we’ll find an effective strategy.

TESTIMONIALS

Things You Won’t Believe About Music

I worked with Caitlin during my latest book "Things You Won't Believe About Music". She is a consignment professional and extremely detailed in her approach. She made the proofing process extremely easy and gave excellent feedback in every area. This gave me huge confidence in knowing the product I am promoting has been taken to the next level. I strongly recommend Caitlin for anyone undertaking a project similar to mine.

Scott Cowie, Author of 'Things You Won't Believe About Music'

5.0
2019-01-30T13:50:35+00:00

Scott Cowie, Author of 'Things You Won't Believe About Music'

I worked with Caitlin during my latest book "Things You Won't Believe About Music". She is a consignment professional and extremely detailed in her approach. She made the proofing process extremely easy and gave excellent feedback in every area. This gave me huge confidence in knowing the product I am promoting has been taken to the next level. I strongly recommend Caitlin for anyone undertaking a project similar to mine.

Tropic Skincare

I’ve been working with Caitlin for over 3 years now and can’t recommend her enough. She works quickly and efficiently, producing high quality, polished content every time.

Susan Ma, Founder of Tropic Skincare & Forbes 30 Under 30 winner

5.0
2018-02-09T09:35:39+00:00

Susan Ma, Founder of Tropic Skincare & Forbes 30 Under 30 winner

I’ve been working with Caitlin for over 3 years now and can’t recommend her enough. She works quickly and efficiently, producing high quality, polished content every time.

GoSweat

It’s an absolute pleasure working with Caitlin. Not only is her work fantastic, but her dedication and understanding are out of this world. She has a real knack for being able to get into your audience's shoes, and write real content that’s engaging and SEO friendly. Caitlin’s always on time, always clear about where she’s up to and what she’s working on, so you never have that worry about chasing or questioning. She just gets the job done, exceptionally well.

Stephanie Newport-Booth, Co-founder of GoSweat

5.0
2018-02-09T09:40:59+00:00

Stephanie Newport-Booth, Co-founder of GoSweat

It’s an absolute pleasure working with Caitlin. Not only is her work fantastic, but her dedication and understanding are out of this world. She has a real knack for being able to get into your audience's shoes, and write real content that’s engaging and SEO friendly. Caitlin’s always on time, always clear about where she’s up to and what she’s working on, so you never have that worry about chasing or questioning. She just gets the job done, exceptionally well.

Elite Control Systems

Caitlin was engaged to produce copy for a major website update. She had to communicate with and interview many members of staff, from Engineer through to Managing Director, in order to gain an understanding of the operations that Elite Controls use, and the solutions that we can offer to clients - we offer an extremely wide range of value added solutions over numerous industry sectors ranging from Oil Platforms to Whisky Distilleries.

With such a diverse offering, understanding how to market Elite is an extremely difficult process. Caitlin gained a great understanding in the required time scale and produced a substantial amount of copy which was used to produce a new website for the company. Much of this content is still used on our current website.

We found Caitlin to be a diligent, trustworthy and courteous worker, with the ability to produce quality work in a short timescale.

- Sam Mackay, Managing Director
5.0
2018-06-14T11:56:53+00:00
Caitlin was engaged to produce copy for a major website update. She had to communicate with and interview many members of staff, from Engineer through to Managing Director, in order to gain an understanding of the operations that Elite Controls use, and the solutions that we can offer to clients - we offer an extremely wide range of value added solutions over numerous industry sectors ranging from Oil Platforms to Whisky Distilleries. With such a diverse offering, understanding how to market Elite is an extremely difficult process. Caitlin gained a great understanding in the required time scale and produced a substantial amount of copy which was used to produce a new website for the company. Much of this content is still used on our current website. We found Caitlin to be a diligent, trustworthy and courteous worker, with the ability to produce quality work in a short timescale. - Sam Mackay, Managing Director

JTEN Events

We were lucky enough to be recommended Caitlin’s services, and after sending over my mindless ramblings on what I wanted our new look website to say to our customers, I received a very prompt revamp of what would eventually become our new website copy. I was extremely impressed, not only with the changes made, but with how it was presented to me. These suggestions resonated better with me than my own words.

Carl Moore, Client Liaison, JTEN Events

5.0
2018-02-09T09:44:06+00:00

Carl Moore, Client Liaison, JTEN Events

We were lucky enough to be recommended Caitlin’s services, and after sending over my mindless ramblings on what I wanted our new look website to say to our customers, I received a very prompt revamp of what would eventually become our new website copy. I was extremely impressed, not only with the changes made, but with how it was presented to me. These suggestions resonated better with me than my own words.

Decor A List

Caitlin is an absolute dream to work with. When she provided me with the social media calendar for the first week, it was almost as if she had read my mind! Her ideas are unique, original and fun, and her hands-on approach means that she is a fantastic team player who brings her own game to the table.

Catherine Cornelissen, Founder of Decor A List

5.0
2018-02-09T09:37:15+00:00

Catherine Cornelissen, Founder of Decor A List

Caitlin is an absolute dream to work with. When she provided me with the social media calendar for the first week, it was almost as if she had read my mind! Her ideas are unique, original and fun, and her hands-on approach means that she is a fantastic team player who brings her own game to the table.
5.0
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About Me

I’m Caitlin, I’m obsessed with words, and I write creative copy and social media content for brands. In the past I’ve worked with solopreneurs, startups, and award-winning luxury businesses on their marketing campaigns, helping to hone their brand identity and deliver creative, exciting messages to their customers. In my spare time I write fiction, so you won’t find anyone who spends more time with their face glued to their laptop. Get in touch with me below for a casual chat about how I can help with your project.

Let’s Start a Conversation

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